Services: Communications and marketing from strategy to agile execution

I build my services on broad experience and lifelong love of learning and constant development.

Whether you need a short-term communications lead or a campaign run from brief to delivery, I’m ready to help. I create messaging and content for making an impact and storytelling that makes complex topics approachable. My work covers brand creation and management, events & exhibitions and omnichannel campaign management, both locally and internationally. With a background in regulated fields, I offer pharma & health sector communications and marketing as well as localisations & compliance support.

Outsourced communications and marketing manager

Need an experienced communications or marketing professional as part of your team, but not permanently and full-time?  I am ready to step in as an outsourced, interim, or part-time communications and marketing professional, covering the needs from leadership advice to help with slide decks, trade exhibitions and your important social media posts. Basically, being one of your team.

And if you are not sure where to start, we’ll start with figuring out priorities, goals and urgencies, and then just make things move.

Communications & marketing strategy, planning and execution

Communications and marketing solutions should be designed so that they support your business goals and strategies. A strong strategy creates the foundation for visibility, growth, and consistent execution.

I build clear communications and marketing plans with aligned goals, and my project management carries them from brief to delivery and measurement. My experience covers media relations, crisis communications, supporting executive communications, employee engagement and more. In addition, I help your company set up the ways of working, processes and skills that make your communications and marketing work.

Change and M&A communications

Clear narratives and communications plans help people understand change and facilitate the process even amidst insecurity. Employees, customers and stakeholders stay on board when internal and external communications and integrations are led with care.

Stakeholder communications & public affairs support

I have a track record of creating narratives, events and communications materials for supporting advocacy goals, engaging various target groups.

Building your brand & marketing

Brand creation and management

Brand building starts with looking into your strengths, audiences, and ambitions and turning them into a brand story and concept: what you stand for, who you speak to, and why it matters to them.

I know how to guide the work from insight gathering to naming, messaging and launch, thanks to having run international brand creation and renewal projects. And talking long-term, good brand management keeps your brand sharp and consistent.

Events & exhibitions

Happy to help run your project – be it a trade fair booth with all needed collateral, industry event or advocacy gathering.

Omnichannel campaign management – local and international

I manage omnichannel campaigns reaching different audience from B2B professionals and decision makers to students and consumers, locally and internationally. Often this involves digital and social media and content, but also events, exhibitions and traditional media. Campaign localization management, monitoring and reporting with clear goals and impact tracking are key parts of my approach.

Content in English and Finnish

Messaging and content for making an impact

I develop core messages, guidelines, and tone of voice that are practical to implement, and lead to consistent communication across teams, markets, and channels. Creating aligned websites, campaigns, social media, publications and sales materials become both easier and faster.

Storytelling that makes complex topics approachable

Fields such as health sector, MedTech, pharmaceuticals, science, technology, IT, and engineering all belong to my home ground as a communication professional.

Complex and technical? Yes. So many opportunities to tell a story to remember? Yes, again.

Pharma, healthtech, biotech & regulated fields

Pharma & health sector communications and marketing

Extensive experience and hands-on knowledge of pharma, biotech and healthtech supports everything from product launches to corporate communications. The healthcare ecosystem, patient organizations, HCPs and decision makers are all familiar stakeholders for me, thanks to my background in Nordic, Finnish and international environments.

Marketing localisations & compliance support

I can adapt marketing and communications plans, campaigns, and content for Finland, so that these work well in the local environment and tell the story in a consistent way. Thanks to being familiar with the regulatory environment in the Nordic countries, I can support marketing compliance with guidelines and assistance.

Let’s talk

Looking for a communications or marketing advisor, an experienced hands-on professional, or an interim leader?

Get in touch now: sanna.melin@fernlab.fi or +358 50 346 2992